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Do Promotional Products Really Work?

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Promotional products are a type of conventional marketing: Pick a product with a purpose, print your logo on it and unleash it on your potential customers and clients. Should your prospects see your logo on a bottle opener, a portable phone charger or a flash drive, they may be more likely to hire you for their needs. Promotional products assist with brand awareness by keeping your brand at the front of the mind of a customer using your product. A customer slurping their morning coffee everyday from a travel mug with your logo on it will remember to use your company when the need arises. Don’t buy travel mugs, though, MerchCrafters doesn’t print onto those (yet).

Do promotional products still hold the same weight now that they before the internet came along and turned the world upside down? Do they still work? Tweets are cheaper, but do they leave the same lasting impression that tangible swag leaves on a person?

Well, the numbers speak for themselves. Let’s take a look at some stastistics, surely all the result of quadruple-blind, randomized studies that I’ve found on the internet (Just kidding, sources at the end).

1. 89% of shoppers can remember the name of a company that gave them a promotional product in the last two years

2. Prior to being given a promotional product, 55% of consumers had done business with the business. Following receipt of a promotional product, 85% of consumers spent money with the business.

3. 8 out of 10 adults own between 1 and 10 promotional products.

4. 53% percent of these folks use a promotional product minimum once weekly.

5. Six out of 10 of them hang on to promotional products for up to two years.

6. Just 20% of adults will throwaway an unwanted promotional product.

7. Satisfied customers that receive promotional products will refer up to five times as many people than customers who only receive an appeal letter

8. 63% of adults re-gift the promotional products that they don’t want to hold onto.

9. Nine out of ten consumers have minimum one promotional product in their kitchen, 3/4 have minimum one in their workspace, and over half have at least one in their bedroom.

10. 77% of adults agree that a promotional product’s usefulness is the number-one reason to keep it, with health and safety, and computer accessories topping the list.

 

Now, quick, go buy some bottle openers!!

 

John Briggs

hello@merchcrafters.com

 

 

https://www.ppai.org/members/research/

https://www.forbes.com/sites/allbusiness/2017/12/14/branded-giveaways-and-other-promotional-products-do-they-still-have-an-impact/#76fa6d2c7790

5 Surprising Facts About How Promotional Products Are Used

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